Dealer Fusion's proprietary software, Adrenaline2™ leverages a local newspaper's assets and strengths by streamlining work-flow management. Adrenaline2™ enables an integration with the newspaper's advertising sales and production functions. As a result, newspapers gain unprecedented advertising content accuracy, stronger and more complete sales relationships and a more meaningful share of the dealer's advertising budget.

Adrenaline2™ acts as a single point of contact for all advertising so newspapers can focus their resources exclusively on sales, marketing and business strategy. Newspapers that use Adrenaline2™ establish and maintain superior goodwill with the dealership. By outsourcing their technological needs to Dealer Fusion, newspapers gain the benefit of a smoother, more efficient business process, saving money and increasing revenue.