Welcome to the next phase of vehicle marketing! When we started Dealer Fusion, getting vehicle data to the few web sites that existed was challenging. If you remember back, we often ran limited data and no photo. The thought was that the Internet was like print ads and if we leave out some key information, the consumer is likely to call and ask. Once they called we had a salesman on the job who could reel them in for a test drive. Those days are gone because with a simple click, the consumer goes to the next ad with full information. We have now progressed to full data, digital pictures, CARFAX reports and daily management of ads. There are many sites that we can post rich information including multiple photos, custom text (blurbs), and slideshow-style videos. Holograms are not ready for release yet, so Dealer Fusion sought a way to get our clients an edge on their competitors; a way to introduce them to a salesperson so that you can get them in for a test drive.